By now, most of us are well aware of the most popular new product found in just about every pet store from coast to coast, cannabidiol (aka CBD). And, just as the pet industry- retailers, distributors, and everyday pet owners alike – start to understand the why, when and how behind CBD and its many powerful benefits to our pets, enter the next big phytocannabinoid: CBG.

What is CBG?

Cannabigerol (CBG) is one of over 100 phytocannabinoids in the hemp/cannabis plant and for decades has been known as the chemical parent or “stem cell” of CBD and THC. CBG is considered one of the five major cannabinoids: cannabidiol (CBD), cannabichromene (CBC), cannabigerol (CBG), tetrahydrocannabinol (THC) and cannabinol (CBN). CBG is found in young cannabis or hemp plants, and although there are some similarities to CBD, it is completely distinct in both chemical structure and concentration. Today, we are first to market with a full spectrum CBG oil for pets.

“CBG is not ‘the new CBD’ or a replacement for CBD, but rather an amazing complement to it,” said our founder and certified homeopath, Heidi Hill. “Although there are some similarities with other cannabinoids, CBG has its own unique healing benefits and is an exciting new product option for pet parents looking for natural alternatives to address issues with health, wellness and longevity of dogs and cats. Since 2015, we have been a leader of the CBD category in the pet industry, and it’s truly our privilege to continue pioneering product development. We’re proud to be the first company to introduce CBG to the pet industry and look forward to continuing our work as a trusted, transparent and educational resource in this space, the pet industry, and among pet owners nationwide.”

What are the benefits of CBG?

Early research suggests that CBG may be able to address issues with inflammation and physical discomforts, with particular affinities for the bladder, bowel and brain. It is also known to help with anxious and/or melancholy behaviors, but it is unique in that it may offer a mildly energizing/uplifting effect compared to the usually calming/relaxing effects of CBD. This results in increased focus and clarity (think training!). It has greater potential for use during the day for dogs that experience grogginess with CBD. It is also believed to naturally help with dopamine levels which in turn help with attention, learning and emotional responses. Research points to CBG for a number of other properties as well – read more about them here.

“CBG has great synergy with CBD and can be very balancing,” Hill added. “We believe they can be used together to address an even wider range of health concerns.”

Where can I buy CBG for my pet?

We are currently taking orders for our new full spectrum CBG oil and can provide wholesale pricing and additional details upon request. The MSRP for the 300 mg oil is $67.99 and will be shipping the beginning of October.

“It’s not surprising that Holistic Hound is first to market with a CBG product for pets,” said Brian Little, Director, Supply Brands, Animal Supply Company. “For years, Holistic Hound has been known for their veterinarian-formulated, broad spectrum hemp and medicinal mushroom products with CBD that are third-party tested, made with organically grown hemp, and made in the USA. As a trusted company in the industry, we know they’ll continue to be at the forefront of this rapidly growing category in the pet channel. We look forward to partnering with Holistic Hound on launching its new CBG oil.”

To review comprehensive product details, or to place an order, visit our store. If you are a member of the media and would like to schedule an interview with Holistic Hound’s founder, Heidi Hill, or to request additional press materials, please contact Kerry Sutherland at K. Sutherland PR (775) 360-6101.