In News & Events

Buyer beware!

It’s no secret that we love everything Dr. Becker writes about, so when she warns about a new class action suit has been filed in California against major commercial pet food giants by several pet owners, we pay attention. The charge? Price fixing of prescription dog and cat food in the U.S. in violation of antitrust and consumer protection laws.

Natural pet store in Berkeley

When you buy raw, natural, locally sourced pet foods, you know exactly what you’re feeding your pet.

Typically, pet lovers are concerned about the inferior and inappropriate ingredients used in commercial pet food, but this industry is getting more sneaky when it comes to manipulating consumers to buy their products. This time, they are using words like “prescription” and “specially formulated” to hike up the prices. However, they are just words and do not relate to the ingredients or the pet food formula that they are selling.

Cheap is cheap, and many consumers assume that the cheapest product on the market is the worst and that the most expensive products are considerably better and more suited for your pet. This is the myth that the commercial food industry is counting on you to perpetuate when you are making purchasing choices. They want you to believe that because it is expensive, it must be good, healthy, and filled with premium human grade ingredients. In the case of this class action lawsuit, included ingredients that require a prescription and therefore are more expensive to purchase.

The brands named in the class action suit are:

  • Hill’s Prescription Diet
  • Purina Pro Plan Veterinary Diets
  • Royal Canin Veterinary Diet
  • Iams Veterinary Formula
Natural Cat and Dog Food in Bay Area

Get the best natural raw, canned, dry, and freeze-dried pet food for your cats and dogs.

The truth about “special” prescription pet food

The truth of the matter is that none of the ingredients in these so-called “prescription” pet foods require a prescription. These “specially formulated” diets do not contain any prescription drugs, despite what it says on the packaging. This is a blatant lie by commercial pet food brands to manipulate the buyer and raise the prices on pet food.

Avoid commercial pet products

Take control of your pet’s health and nutrition. Skip the commercial pet foods and head to local, natural pet food shops in your area. Better yet, talk to us about making your own pet food filled with organic, locally sourced, natural products, supplements, vitamins, minerals, superfoods, etc. so that you are 100% in control of what you are feeding your pets.

Natural pet food and supplies in Bay Area

Holistic Hound specializes in hormone-free/antibiotic-free raw food and bones and carries an extensive selection for all budgets to meet the individual needs of each dog and cat. We also carry the highest quality canned, dry, and freeze-dried foods available.